| 000 | 00620nam a22001337a 4500 | ||
|---|---|---|---|
| 020 | _a9780471476115 | ||
| 082 |
_a658.408 P537 C _b 401182 |
||
| 100 | _aPhilip Kotler, Nancy Lee | ||
| 245 | _aCorporate Social Responsibility | ||
| 260 |
_aCanada _bWiley _c2005 |
||
| 300 | _a307 | ||
| 500 | _aToday, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. | ||
| 942 | _cREF | ||
| 999 |
_c84911 _d84911 |
||