000			00479nam a22001337a 4500
020			_a9781849830409
082			_a658.827 D2801 B _b401263
100			_aDavid A. Aaker
245			_aBuilding Strong Brands
260			_aUK _bPoket Books _c2010
300			_a380
500			_aMy book managing Brand Equity ,also published by the Free Press,set forth the perspective that a brand is a strategic asset that is key to long -term performance and should be so managed.
942			_cBK
999			_c84956 _d84956