000 00574nam a22001457a 4500
020 _a9789353435417
082 _a658.8 J584 E
_b 401271
100 _aJochen wirtz, Christopher Lovelock, Jayanta Chatterjee , Gopal Das
245 _aEssentials of Services Marketing
250 _a3rd ed.
260 _aChennai
_bPearson
_c2024
300 _a675
500 _aOffering a comperhensive view of a fidld that is evoling at an unprecedented pace,Essentials of services Marketing ,third Edition ,is a concise ,reader -friendly guide to marketing and managing .
942 _cBK
999 _c84970
_d84970