000 | 00574nam a22001457a 4500 | ||
---|---|---|---|
020 | _a9789353435417 | ||
082 |
_a658.8 J584 E _b 401271 |
||
100 | _aJochen wirtz, Christopher Lovelock, Jayanta Chatterjee , Gopal Das | ||
245 | _aEssentials of Services Marketing | ||
250 | _a3rd ed. | ||
260 |
_aChennai _bPearson _c2024 |
||
300 | _a675 | ||
500 | _aOffering a comperhensive view of a fidld that is evoling at an unprecedented pace,Essentials of services Marketing ,third Edition ,is a concise ,reader -friendly guide to marketing and managing . | ||
942 | _cBK | ||
999 |
_c84970 _d84970 |