000 00603nam a22001457a 4500
020 _a9789389538243
082 _a658.848 P537 I
_b 401428
100 _aPhilip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham
245 _aInternational Marketing
250 _a18th ed.
260 _aChennai
_bMc Graw Hill Education(India) Pvt. Ltd.
_c2023
300 _a680
500 _a10 Indian cases includes in the book. New section on negative impact of new communication tools, intellectual property rights in the international context, Brexit, inventive international negotiation etc.
942 _cBK
999 _c85043
_d85043