| 000 | 00603nam a22001457a 4500 | ||
|---|---|---|---|
| 020 | _a9789389538243 | ||
| 082 |
_a658.848 P537 I _b 401428 |
||
| 100 | _aPhilip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham | ||
| 245 | _aInternational Marketing | ||
| 250 | _a18th ed. | ||
| 260 |
_aChennai _bMc Graw Hill Education(India) Pvt. Ltd. _c2023 |
||
| 300 | _a680 | ||
| 500 | _a10 Indian cases includes in the book. New section on negative impact of new communication tools, intellectual property rights in the international context, Brexit, inventive international negotiation etc. | ||
| 942 | _cBK | ||
| 999 |
_c85043 _d85043 |
||