| 000 | 00721nam a22001577a 4500 | ||
|---|---|---|---|
| 005 | 20250127111407.0 | ||
| 008 | 250127b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780857196095 | ||
| 082 |
_a 658.8342 R387 C _b 403166 |
||
| 100 | _aRichard Shottan | ||
| 245 | _aThe Choice Factory: 25 Behavioural Biases That Influence What We Buy | ||
| 260 |
_aGreat Britain _bHarriman House Ltd. _c2018 |
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| 300 | _a202 | ||
| 500 | _3Voted #1 in the BBH World Cup of Advertising Books, 2018. Winner of the Sales and Marketing Category at the 2019 Business Book Awards. Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. | ||
| 942 | _2ddc | ||
| 999 |
_c87876 _d87876 |
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