International Marketing /
Material type:
TextPublication details: New Delhi Oxford University Press 2014Edition: 2nd edDescription: 751 illustration ; 24 cmISBN: - 9780198077022
- 658.8/4 R1378 I 102635
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Prajna Pratishthanam Library Management | Non-fiction | 658.8/4 R1378 I 102635 (Browse shelf(Opens below)) | Available | 102722 | |
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Prajna Pratishthanam Library Management | Non-fiction | 658.8/4 R1378 I 102635 (Browse shelf(Opens below)) | Available | 102723 | |
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Books
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Prajna Pratishthanam Library Management | Non-fiction | 658.8/4 R1378 I 102635 (Browse shelf(Opens below)) | Available | 102635 |
International Marketing 2/e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare. Written in lucid style, International Marketing 2/e covers both fundamental as well as advance topics under the area. With latest data on the subject from governmental as well as non-governmental sources from around the world and figures to facilitate deep insight into the concepts, and cases on a large variety of industries, the book provides students with a keen understanding of international marketing.
PART I DECISION TO INTERNATIONALIZE
Chapter 1. The Concept of International Marketing
PART II SCANNING INTERNATIONAL MARKETING ENVIRONMENT
Chapter 2. Scanning the International Economic Environment
Chapter 3. World Trade Organization: International Marketing Implications
Chapter 4. International Political and Legal Environment
Chapter 5. International Cultural Environment
PART III MARKET IDENTIFICATION, EVALUATION, AND SELECTION
Chapter 6. International Marketing Research
Chapter 7. Exploring International Trade Opportunities
Chapter 8. Identification, Segmentation, and Targeting of International Markets
PART IV ENTRY MODE DECISIONS
Chapter 9. Entering International Markets
PART V MARKETING MIX DECISIONS
Chapter 10. Product Strategy for International Markets
Chapter 11. Building Brands in International Markets
Chapter 12. Pricing Decisions for International Markets
Chapter 13. International Distribution
Chapter 14. Communication Decisions for International Markets
PART VI EXPORT-IMPORT MANAGEMENT
Chapter 15. Institutional Infrastructure for Export Promotion
Chapter 16. Framework of International Trade Policy
Chapter 17. Export Procedures and Documentation
Chapter 18. Trade Logistics and International Shipping
Chapter 19. Modes of Payment and International Trade Finance
Chapter 20. Managing Risks in International Trade
PART VII CONTEMPORARY ISSUES
Chapter 21. Global E-marketing
Chapter 22. Emerging Issues
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