The second edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts of retailing through numerous illustrations, examples, exhibits, tables, figures, and case studies.

Beginning with a historical overview of retailing and a discussion on the theories of retail evolution, the book discusses the opportunities and challenges faced by retailers in India and other developing countries in Asia, as well as the current scenario of the retail industry in other continents. It goes on to discuss shoppers and the phenomenon of shopping, retail store formats, store location, category management, and supply chain management. Finally, it discusses retail buying, store layout and design, retail marketing, point of purchase communication, pricing strategies and policies, store loyalty, the shop as a social construct, and technology in retailing.

With its comprehensive coverage and approach, and real-life case studies, this book would also be useful for professionals in managing day-to-day retail operations.

Chapter 1. The Domain of Retailing
Chapter 2. Indian Retail Industry
Chapter 3. Retailing in Other Countries
Chapter 4. Understanding Shopping and Shoppers
Chapter 5. Delivering Value through Retail Formats
Chapter 6. Deciding Location
Chapter 7. Category Management
Chapter 8. Supply Chain Management
Chapter 9. Retail Buying
Chapter 10. Store Layout and Design
Chapter 11. Retail Marketing Strategy
Chapter 12. Point of Purchase Communication
Chapter 13. Establishing a Pricing Strategy
Chapter 14. Building Store Loyalty
Chapter 15. The Shop as a Social Entity
Chapter 16. Technology in Retailing