This book offers a number of important Case Studies culled from various areas of management. Being a collaborative effort, it has contributions from many eminent academics as well as industry consultants and researchers. The cases presented encompass a broad spectrum of issues of current interest to the corporate world, such as corporate social responsibility, supply chain management, corporate governance, branding and communication, leadership, mergers and acquisitions, and entrepreneurship.

The text is organized into four parts. The first part covers the domain of marketing. It discusses in detail the marketing, branding and communication strategies of organizations such as Vodafone, Raymond, LG and the Indian Premier League. The second part deals with human resources. It elucidates the strategies and practices of organizations, especially HCL, Tata Motors and BSNL, in terms of their attitudes towards learning, employees and customers. The third part focuses on the area of finance. This part includes cases on the pre- and post-merger valuation of the Tata Corus merger deal and the share prices of Ranbaxy. Finally, the fourth part is devoted to cases on general management topics such as non-performing assets in the Indian banking industry, the international business strategy of Infosys, and the city bus service of Indore.

This book, containing a wealth of information, is designed primarily for students of management. In addition, it should prove immensely valuable for practising managers.

Part 1: MARKETING
1. Corporate Social Responsibility:
A Case Study on Vodafone
2. Supply Chain Management: A Study on Indian Food Processing Industry
3. DRM or No DRM for Digital Music Lovers and Sellers
4. Aircel: Marketing Strategies of a New Player in the Telecom Market
5. The Creation of a Successful Brand: A Case of Indian Premier League
6. Corporate Governance in India: Transmission to Transformation
7. Raymond’s: The Incomplete Saga of “The Complete Man”
8. Unified Access Gateway: Creating New Markets
9. Reinventing the LG Brand: A Manifesto for Corporate Brand Management
Part 2: HR
10. Strategic Human Resource Management and Service Organizations: A Case Study
11. Leadership at All Levels: HR Role
12. Bharat Sanchar Nigam Limited: The Case of an Underperformer
13. Going beyond Employee Engagement
14. Assessing the Readiness of on Organization towards Becoming a Learning Organization: A
Case Study of Tata Motors
Part 3: FINANCE
15. Working Capital Management in Agriland Biotech: A Case Study
16. Pre- and Post-Merger Valuation: A Case Study of Tata Corus Merger Deal
17. Evaluation of Share Prices of Ranbaxy Laboratories
18. Critique to Financial Exposures to Market Risks of the Indian Banking Industry—An Empirical Case Study of Profitability Measures
19. Financial Lessons Learned over a Period of Time in India
Part 4: GENERAL MANAGEMENT
20. NPA in Indian Banking
21. Devotional Tourism: An Entrepreneurial Challenge
22. Takeover Blues
23. The Oil Journey: A Case Study on Entrepreneurship
24. Rural Mobile Revolution: A Case for a Resurgent India
25. Infosys Technologies: International Strategy and Global Meltdown
26. City Bus Service of Indore