Business and Society Stakeholders, Ethics, Public Policy
Material type:
- 9789387432307
- 330 An71 B 103623
The text focuses on the role of business in society and contemporary issues in business. This edition articulates the view that in a global community, where traditional buffers no longer protect business from external change, managers can create strategies that integrate stakeholder interests, respect personal values, support community development and are implemented fairly. Most important, businesses can achieve these goals while also being economically successful
Business
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