This fully revised Fourth Edition includes new research on self-esteem in collectivist and individualist cultures, gender differences in sexual attitudes, and counterarguments as a way to resist persuasion.

An increased emphasis on cultural diversity and cultural norms includes information on Muslim veils, groupthink regarding the war in Iraq, and deindividuation in Northern Ireland. Updated pedagogy includes two new Focus On boxes: “Self-Serving Bias: How Do I Love Me? Let Me Count the Ways” and “Liking Things Associated with Oneself”.

Part One: Introducing Social Psychology Module 1. Doing Social Psychology
Module 2. Did You Know It All Along?
Part Two: Social Thinking Module 3. Self Concept: Who Am I?
Module 4. Self-Serving Bias
Module 5. The Power Of Positive Thinking
Module 6. The Fundamental Attribution Error
Module 7. Intuition: The Power And Limits Of Our Inner Knowing
Module 8. Reasons For Unreason
Module 9. Behavior And Belief
Module 10. Clinical Intuition: The Perils Of Psychologizing
Module 11. Clinical Therapy: The Powers Of Social Cognition
Part Three: Social Influence Module 12. Human Nature And Cultural Diversity
Module 13. Gender, Genes, And Culture
Module 14. How Nice People Get Corrupted
Module 15. Two Routes To Persuasion
Module 16. Indoctrination And Inoculation
Module 17. The Mere Presence Of Others
Module 18. Many Hands Make Diminished Responsibility
Module 19. Doing Together What We Would Never Do Alone
Module 20. How Groups Intensify Decisions
Module 21. Power To The Person
Part Four: Social Relations Module 22. The Dislike Of Diversity
Module 23. The Roots Of Prejudice
Module 24. The Nature And Nurture Of Aggression
Module 25. Do The Media Influence Social Behavior?
Module 26. Who Likes Whom?
Module 27. The Ups And Downs Of Love
Module 28. Causes Of Conflict
Module 29. Blessed Are The Peacemakers
Module 30. When Do People Help?
Module 31. The Social Psychology Of Sustainability