Corporate Social Responsibility
Material type:
- 9780471476115
- 658.408 P537 C 401182
Reviews from LibraryThing.com:
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business.
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