Strategic Management and Competitive Advantage :
Jay B. Barney
Strategic Management and Competitive Advantage : concepts and cases / Jay B. Barney, The University of Utah, William S. Hesterly, The University of Utah. - 5th ed. - New Delhi Pearson 2018 - 373 27 cm
Strategic Management and Competitive Advantage, 5e, is the first undergraduate textbook to introduce a theory-based, multi-chapter organizing framework to add additional structure to the field of strategic management. The authors have focused on presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis
9789332559400
Strategic planning
Business planning
Industrial management
Competition
658.4/012 J33 S / 102500
Strategic Management and Competitive Advantage : concepts and cases / Jay B. Barney, The University of Utah, William S. Hesterly, The University of Utah. - 5th ed. - New Delhi Pearson 2018 - 373 27 cm
Strategic Management and Competitive Advantage, 5e, is the first undergraduate textbook to introduce a theory-based, multi-chapter organizing framework to add additional structure to the field of strategic management. The authors have focused on presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis
9789332559400
Strategic planning
Business planning
Industrial management
Competition
658.4/012 J33 S / 102500