Marketing Research :
Naresh K. Malhotra
Marketing Research : an applied orientation / Naresh K. Malhotra and Satyabhusan Dash - 7th ed. - New Delhi Pearson 2016 - 968 29 cm
An applied and practical marketing research text
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.
9780134734842
Marketing research.
Marketing research
658.8/3 N1671 M / 102682
Marketing Research : an applied orientation / Naresh K. Malhotra and Satyabhusan Dash - 7th ed. - New Delhi Pearson 2016 - 968 29 cm
An applied and practical marketing research text
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.
9780134734842
Marketing research.
Marketing research
658.8/3 N1671 M / 102682