Marketing Management:
Vijay Prakash Anand
Marketing Management: An Indian Perspective - 1st ed - New Delhi Biztantra 2018 - 522
This book ‘Marketing Management – An Indian Perspective’ covers the fundamental concepts in marketing with the contemporary issues in marketing from an Indian perspective. This hands-on guide with real life Indian examples shall help you understand and utilize various marketing concepts and tools to identify and fulfill the customers’ needs. Right from the basics and overview of Marketing, it covers market oriented strategic planning, marketing research, segmentation, targeting and positioning, competition, consumer and business markets, branding, new product development, pricing, distribution strategies and integrated marketing communications in fifteen chapters.
Chapter 1: Overview of Marketing
Chapter 2: Market Oriented Strategic Planning
Chapter 3: Marketing Environment
Chapter 4: Marketing Research
Chapter 5: Consumer Markets
Chapter 6: Business Markets
Chapter 7: Segmentation, Targeting and Positioning
Chapter 8: Competition
Chapter 9: Brand
Chapter 10: Product
Chapter 11: Services Marketing
Chapter 12: Price
Chapter 13: Place
Chapter 14: Promotion-Integrated Marketing Communications
Chapter 15: Rural Marketing
Chapter 16: International Marketing
Chapter 17: Green Marketing
Marketing Insight References
Index
9789351198253
Marketing--Management
658.8 V691 M / 103903
Marketing Management: An Indian Perspective - 1st ed - New Delhi Biztantra 2018 - 522
This book ‘Marketing Management – An Indian Perspective’ covers the fundamental concepts in marketing with the contemporary issues in marketing from an Indian perspective. This hands-on guide with real life Indian examples shall help you understand and utilize various marketing concepts and tools to identify and fulfill the customers’ needs. Right from the basics and overview of Marketing, it covers market oriented strategic planning, marketing research, segmentation, targeting and positioning, competition, consumer and business markets, branding, new product development, pricing, distribution strategies and integrated marketing communications in fifteen chapters.
Chapter 1: Overview of Marketing
Chapter 2: Market Oriented Strategic Planning
Chapter 3: Marketing Environment
Chapter 4: Marketing Research
Chapter 5: Consumer Markets
Chapter 6: Business Markets
Chapter 7: Segmentation, Targeting and Positioning
Chapter 8: Competition
Chapter 9: Brand
Chapter 10: Product
Chapter 11: Services Marketing
Chapter 12: Price
Chapter 13: Place
Chapter 14: Promotion-Integrated Marketing Communications
Chapter 15: Rural Marketing
Chapter 16: International Marketing
Chapter 17: Green Marketing
Marketing Insight References
Index
9789351198253
Marketing--Management
658.8 V691 M / 103903