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Cultured people share abundantly.Swami Tejomayananda Founder – Chinmaya Vishwavidyapeeth
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Marketing in India

S. Neelamegham

Marketing in India - Noida Vikas Publishing House 2012 - 706

Marketing in India: Text and Cases provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes.

9789325956766


Marketing Management

338.1 N292 M / 108232
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