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Customer Relationship Management

Jagdish N Sheth

Customer Relationship Management : Emerging Concepts, Tools and Applications - Chennai McGraw Hill Education 2019 - 544

This book focuses on the emerging concepts, tools and applications in customer relationship management. Designed to provide a forum for interaction and sharing of knowledge and experiences related to relationship management, it includes papers that deal with any facet of relationship management

ISBN: 9780070435049

Subjects--Topical Terms:
Relationship marketing
Customer relations--Management

Dewey Class. No.: 658.812 J181 C

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