The New Rules of Retail
Robin Lewis & Michael Dart
The New Rules of Retail - New York Palgrave Macmillan 2010 - 236
In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain.
9781137464613
658.8 R 552 N / 401193
The New Rules of Retail - New York Palgrave Macmillan 2010 - 236
In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain.
9781137464613
658.8 R 552 N / 401193