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संस्कृतेर्मानवाः संस्कृता भूरिदा:।।
Knowledge protects culture forever
Cultured people share abundantly.Swami Tejomayananda Founder – Chinmaya Vishwavidyapeeth
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PRODUCT AND BRAND MANAGEMENT

Tapan K. Panda

PRODUCT AND BRAND MANAGEMENT - New Delhi Oxford University Press 2016 - 862

Product and Brand Management is a comprehensive textbook designed to meet the needs of MBA students specializing in marketing .It offers in -depth coverage of various elements valuation techniques and emerging applications for managing a product as well as a brand.

9780199460496

658.8 T161 P / 401194
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