BRAND LEADERSHIP
David A. Aaker & Erich Joachimsthaler
BRAND LEADERSHIP - UK Poket Books 2009 - 350
When brand equity become the hot topic of the late 1980s ,its may have seemed like another management fad that would last only a few years .Instead however ,one industry after another has discovered that brand awareness, perceived quality,customer loyalty ,and strong brand associations and perceived quality ,customer loyalty ,and strong brand associations and personality are necessary to compete in the marketplace.
9781847398352
658.4092 D2801 B / 401213
BRAND LEADERSHIP - UK Poket Books 2009 - 350
When brand equity become the hot topic of the late 1980s ,its may have seemed like another management fad that would last only a few years .Instead however ,one industry after another has discovered that brand awareness, perceived quality,customer loyalty ,and strong brand associations and perceived quality ,customer loyalty ,and strong brand associations and personality are necessary to compete in the marketplace.
9781847398352
658.4092 D2801 B / 401213