Principles of Marketing
Philip Kotler,Gary Armstrong, Sridhar Balasubramanian, Prafulla Agnihotry
Principles of Marketing - 19th ed. - Chennai Pearson 2023 - 736
This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships.The text has been thoroughly revised to emphasizing the great role that social media and technology play in contemporary marketing.
9789357055215
658.8 P537 P / 401389
Principles of Marketing - 19th ed. - Chennai Pearson 2023 - 736
This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships.The text has been thoroughly revised to emphasizing the great role that social media and technology play in contemporary marketing.
9789357055215
658.8 P537 P / 401389