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विद्यया रक्षिता संस्कृतिः सर्वदा।
संस्कृतेर्मानवाः संस्कृता भूरिदा:।।
Knowledge protects culture forever
Cultured people share abundantly.Swami Tejomayananda Founder – Chinmaya Vishwavidyapeeth
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L I B R A R Y   O P A C

Strategic Brand Management

Kevin Lane Keller, Vanita Swaminathan, Ambi MG Parameswaram,Isaac C Jacob

Strategic Brand Management - 5th ed. - Chennai Pearson 2024 - 642

Carefully curated content with a whole new chapter titled "Branding in the Digital Era" that provides a comprehensive overview of the major digital channels.

9789353946135

658.4012 K518 S / 401394
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