Made to stick : (Record no. 1846)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01628nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780099505693 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.13 H3517 M |
| Item number | 106369 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Heath, Chip |
| 245 ## - TITLE STATEMENT | |
| Title | Made to stick : |
| Remainder of title | why some ideas survive and others die |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | London |
| Name of publisher | Random |
| Date of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 323 |
| 500 ## - GENERAL NOTE | |
| General note | Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?<br/><br/>Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:<br/><br/>- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria<br/><br/>- how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium<br/><br/>- how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project<br/><br/>As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights.<br/><br/>Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon. |
| 650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Context effects (Psychology) |
| -- | Contagion (Social psychology) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Heath, Dan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ubhayabharati | Ubhayabharati | Psychology | 21/01/2019 | 364.00 | 302.13 H3517 M 106369 | 106369 | 21/01/2019 | Books |