Consumer Behaviour : (Record no. 2643)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01272cam a2200349 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332586499 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83420 R1451 C |
| Item number | 102426 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramesh Kumar S |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer Behaviour : |
| Remainder of title | the Indian Context (Concepts and Cases) / |
| Statement of responsibility, etc. | S. Ramesh Kumar. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Delhi : |
| Name of publisher | Pearson |
| Date of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 329 |
| 500 ## - GENERAL NOTE | |
| General note | Developments in the realm of digitalization, cultural scenario and in consumer decision making— witnessed in the last couple of years—had brought about a need to revise Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context. The new edition has been titled as Consumer Behaviour: The Indian Context . The text has been holistically updated to reflect rapid changes in the Indian and global markets and the valuable feedback received from subject matter experts, students and working professionals engaged in the discipline.<br/>Features New examples to reflect changing lifestyles and consumer decisions 2. Extensive discussion on digitalization and consumer behvaiour 3. Strong conceptual base that stimulates the thought process of the readers 4. Specific applications to illustrate the practical usefulness of concepts 5. Indian cases that have been drawn from real-life brands 6. Attractive visuals of brands to illustrate the concepts discussed |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: Consumer Behaviour and Brands in the Digital Era<br/>Chapter 2: Consumer Decision Making and Branding Strategies<br/>Chapter 3: The Concept of Perception and Its Impact on Marketing Strategies<br/>Chapter 4: Learning Principles and Their Usefulness to Branding Associations<br/>Chapter 5: The Role of Motivation and Personality Dimensions in Brand Associations<br/>Chapter 6: Attitudes and Their Impact on Branding Strategies<br/>Chapter 7: Diffusion of Innovation: The Acceptance of New Products and Brands<br/>Chapter 8: The Concept of Reference Groups and Their Implications on Branding<br/>Chapter 9: Dimensions of Culture and Branding<br/>Chapter 10: Retailing and Consumer Behaviour Linkages to Branding. |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Consumers |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | India |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 04/04/2018 | 499.00 | 3 | 658.83420 R1451 C 102426 | 102426 | 03/03/2023 | Books |