Public Relations : (Record no. 36001)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00969cam a2200277 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780195699180 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 Iq1 P |
| Item number | 102626 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Iqbal S. Sachdeva. |
| 245 10 - TITLE STATEMENT | |
| Title | Public Relations : |
| Remainder of title | principles and practices / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi : |
| Name of publisher | Oxford University Press, |
| Date of publication | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 568 |
| Other physical details | ill. ; |
| Accompanying material | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Public Relations: Principles and Practices is a comprehensive textbook designed for students of mass communication, corporate communications, and public relations (PR). The core concepts of PR have been explained through numerous examples, exhibits, tables, and illustrations.<br/><br/>Divided into five parts, the first part of the book on Fundamentals and Emergence gives an overview of PR and acquaints the readers with the emergence of the field. The second part on Process and Practice discusses in detail the PR window for developing a PR programme, which includes scanning the environment, creating a communication plan-strategy, implementing the plan, and measuring its impact. The third part on Skills focusses on key communication and negotiation skills, which are essential for PR professionals. The fourth part on Applications goes on to discuss PR relations with several publics like customers, dealers, vendors, employees, investors, and media. The final part on Support Service elaborates on the role and structure of PR agencies. Students of media studies and those aspiring to be public relations professionals will find this book highly useful for its in-depth coverage of the key PR concepts. The book will also serve as a handy tool for practicing professionals. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART 1: FUNDAMENTALS AND EMERGENCE<br/>Public Relations Fundamentals<br/>Emergence of Public Relations<br/>Public Relations in India<br/>PART II: PROCESS AND PRACTICE<br/>PR Plan Phase I: Scan The Environment<br/>PR Plan Phase II: Develop a Communication Plan<br/>PR Plan Phase III: Implementation of Communication Plan<br/>PR Plan Phase IV: Evaluation of Impact<br/>PART III: SKILLS<br/>Communication and Public Relations<br/>Negotiations Skills and Public Relations<br/>PART IV: APPLICATIONS<br/>Marketing Public Relations and Integrated Marketing Communications<br/>Customer Realtions<br/>Dealer Relations<br/>Vendor Relations<br/>Employee Public Relations<br/>Investor Relations<br/>Media Relations<br/>Corporate Social Responsibility and Community Relations<br/>Corporate Image<br/>Corporate Identity Management<br/>Event Management<br/>Public Relations and Crisis Management<br/>Government Public Relations<br/>Public Relations and Lobbying<br/>Corporate Advertising<br/>Anatomy of a House Journal<br/>Ethics and Public Relations<br/>PART V: SUPPORT SERVICE<br/>Public Relations Agency" |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Public relations. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 24/04/2018 | 680.00 | 659.2 Iq1 P 102626 | 102626 | 24/04/2018 | Books |