Consumer Behaviour : (Record no. 36013)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00891cam a22002655i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780198095927 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 D612 C |
| Item number | 102630 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dinesh Kumar |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer Behaviour : |
| Remainder of title | includes online buying trends / |
| Statement of responsibility, etc. | Dinesh Kumar. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | Oxford University Press |
| Date of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 706 |
| Other physical details | illustrations ; |
| Accompanying material | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Consumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in marketing. While dealing with the consumption choices and behaviour of individuals from socio-cultural and psychological point of view, it also describes contemporary concepts such as online buying behaviour and consumer engagement marketing which promises to change the face of marketing forever.<br/><br/>The book has been divided into 6 parts. Part I, Overview of Consumer Behaviour (CB) gives an outline of the subject including consumer decision making models, consumer analysis, segmentation and strategy. The nature of B2B buying behaviour and its difference from consumer buying behaviour has also been discussed. Part II, Consumer as an Individual is devoted to understanding the effect of personality, motivation, perception, and attitude of an individual on their buying behaviour. Part III, Influences on CB gives an insight into how family, class and culture impact consumption behaviour of customers.<br/><br/>Part IV, Modifying CB discusses innovations and adoption of new ideas by companies for designing marketing communications for their products. Part V, Analysing CB describes the consumer research process and approaches used by companies to build long term loyalties with customers. Part VI, The Modern Consumer talks of the exploding social media usage in which the power of brands is shifting from companies to consumers. Ethics and CSR policies used by marketing organizations have also been covered.<br/><br/>Owing to the inclusion of numerous real life examples and discussion of the changing nature of CB, the book would also be an interesting read for young professionals in this field. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/><br/>Table of contents<br/><br/>Part 1: Overview of Consumer Behaviour<br/>Chapter 1: Introduction to Consumer Behaviour<br/>Chapter 2: Consumer Analysis, Segmentation, & Strategy<br/>Chapter 3: Consumer Decision Making Models<br/>Chapter 4: B2B Buying Behaviour<br/><br/>Part 2: The Consumer as an Individual<br/>Chapter 5: Personality and the Consumer<br/>Chapter 6: Consumer Motivation<br/>Chapter 7: Consumer Perception<br/>Chapter 8: Consumer Learning<br/>Chapter 9: Consumer Attitudes and Change<br/><br/>Part 3: Influences on Consumer Behaviour<br/>Chapter 10: Family and Social Class<br/>Chapter 11: Culture and Consumer Behaviour<br/><br/>Part 4: Modifying Consumer Behaviour<br/>Chapter 12: Consumer Influence and Diffusion of Innovation<br/>Chapter 13: Communications and Consumer Behaviour<br/><br/>Part 5: Analysing Consumer Behaviour<br/>Chapter 14: Consumer Research<br/>Chapter 15: Consumption and Post Purchase Behaviour<br/><br/>Part 6: The Modern Consumer<br/>Chapter 16: Online Buying Behaviour<br/>Chapter 17: Consumer Engagement and Equity<br/>Chapter 18: Ethics and Social Responsibility<br/> |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Consumer behavior. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://india.oup.com/orcs/9780198095927/ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Purchase price | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 25/04/2018 | 625.00 | 3 | 658.8342 D612 C 102630 | 102630 | 31/07/2025 | 01/07/2025 | Books |