Services Marketing : (Record no. 36028)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01924cam a22002174a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780199456161 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 V768 S |
| Item number | 102641 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vinnie Jauhari |
| 245 10 - TITLE STATEMENT | |
| Title | Services Marketing : |
| Remainder of title | Text and Cases / |
| Statement of responsibility, etc. | Vinnie Jauhari, Kirti Dutta. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi ; |
| Name of publisher | Oxford University Press, |
| Date of publication | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 578 |
| Other physical details | ill. ; |
| Accompanying material | 24 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Oxford higher education |
| 500 ## - GENERAL NOTE | |
| General note | The second edition of Services Marketing has been specially designed to meet the requirements of postgraduate students of management. Essential concepts related to services marketing are explained lucidly with the help of Indian and global examples, exhibits, and case studies. The book integrates theory with corporate examples and provides rich insights into the dynamics of the services sector. It also includes Internet-based exercises which will help the students apply theory to business situations. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to Services<br/> The Service Product<br/> Managing the Services Brand<br/> Marketing Research<br/> Understanding Consumer Behaviour<br/> Segmentation, Targeting, and Positioning for a Services Firm<br/> Customer Perceptions of Service<br/> Customer Expectations<br/> Pricing Strategies for Services<br/> Strategies for Promotion for Service Sector<br/> Managing Distribution Channels in Service Industry<br/> Physical Evidence<br/> Managing People in Service Industry<br/> Managing Service Processes<br/> Managing Demand and Supply<br/> Customer Feedback and Service Recovery<br/> Impact of Technology on Marketing of Services<br/> Managing Quality and Excellence<br/> Ethics in Service Firms<br/> Strategies for Business Growth<br/> Emerging Service Sectors in India<br/> |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Service industries. |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Service industries |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dutta, Kirti. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0916/2009281031-d.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 25/04/2018 | 599.00 | 658.8 V768 S 102641 | 102641 | 25/04/2018 | Books |