Advertising management / (Record no. 36041)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01768cam a22002897a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780198074120 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 J1999 A |
| Item number | 102653 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jaishri Jethwaney |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising management / |
| Statement of responsibility, etc. | Jaishri Jethwaney, Shruti Jain. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi, New York : |
| Name of publisher | Oxford University Press, |
| Date of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 651 |
| Other physical details | ill. ; |
| Accompanying material | 1 CD |
| 500 ## - GENERAL NOTE | |
| General note | The second edition of Advertising Management is a comprehensive textbook tailored to meet the syllabi requirements of management students, mass media, and stand-alone courses on advertising. Interspersed with examples, exhibits, and real-life cases, the book provides an in-depth coverage of the key components, namely advertising and promotions, media strategy and planning, and agency relationships.<br/><br/>The book includes topics such as consumer behaviour and advertising research, advertising agencies, creative strategy and development, structure and management, and advertising classification. Further, topics of current relevance such as digital advertising, advertising laws and ethics, and advertising in rural and global contexts in India have also been included. With dedicated chapters on sales promotion and direct marketing, the book lays emphasis on all major channels of marketing communication. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. Introduction to Advertising Management<br/>Chapter 2. Advertising in Historical Perspective<br/>Chapter 3. Brand Building and Advertising Management<br/>Chapter 4. Advertising Agency—Structure and Processes<br/>Chapter 5. Strategy and Planning Process in Advertising Campaigns<br/>Chapter 6. Consumer Behaviour and Advertising Research<br/>Chapter 7. Creative Strategy and Creative Development<br/>Chapter 8. Media Strategy and Planning<br/>Chapter 9. Digital Media and Advertising<br/>Chapter 10. Agency Relationships<br/>Chapter 11. Advertising Classification and Current Issues<br/>Chapter 12. Advertising—Laws and Ethics<br/>Chapter 13. Introduction to Sales Promotion<br/>Chapter 14. Tools of Sales Promotion<br/>Chapter 15. Direct Marketing<br/>Chapter 16. Public Relations<br/>Chapter 17. Rural Advertising in India<br/>Chapter 18. Globalization in Indian Advertising |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jain, Shruti. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0724/2006284078-d.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Prajna Pratishthanam Library | Prajna Pratishthanam Library | On Display | 26/04/2018 | 650.00 | 659.1 J1999 A 102653 | 102653 | 26/04/2018 | Books |