Retail Management : (Record no. 36064)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02569cam a22003617i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332587694 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/7 B2795 R |
| Item number | 102659 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Barry Berman |
| 245 10 - TITLE STATEMENT | |
| Title | Retail Management : |
| Remainder of title | a strategic approach / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | Pearson |
| Date of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 722 |
| Other physical details | illustrations (chiefly color) ; |
| Accompanying material | 29 cm |
| 500 ## - GENERAL NOTE | |
| General note | Retail Management: A Strategic Approach, 13/e is a contemporary text which will enable the readers to thrive in today's retailing industry. It advocates one of the fundamental principle that retailers have to plan for and adapt to an ever-changing and complex environment. Without a pre-planned strategy, retailers may fail and be unable to cope with the market environment. This text helps readers become good retail planners and decision makers. This edition includes updated data which reflects the current global economic scenario with an extensive coverage of omnichannel retailing. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface -- An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management: financial dimensions -- Operations management: operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together -- Integrating and controlling the retail strategy -- Appendix: careers in retailing -- Glossary -- Endnotes -- Name index -- Subject index. |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Retail trade |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Evans, Joel R., |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chatterjee, Patrali, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 27/04/2018 | 829.00 | 658.8/7 B2795 R 102660 | 102660 | 27/04/2018 | Books | ||||
| Non-fiction | Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 27/04/2018 | 829.00 | 658.8/7 B2795 R 102660 | 102661 | 27/04/2018 | Books | ||||
| Non-fiction | Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 27/04/2018 | 829.00 | 658.8/7 B2795 R 102660 | 102662 | 27/04/2018 | Books |