Business Communication: (Record no. 36102)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259026164 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45 M434 B |
| Item number | 102695 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Matthukutty M Monippally |
| 245 ## - TITLE STATEMENT | |
| Title | Business Communication: |
| Remainder of title | From Principles To Practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | McGraw Hill Education |
| Date of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 419 |
| 500 ## - GENERAL NOTE | |
| General note | Business communication has undergone a major change in the past few years but the basic concepts remain the same. This book integrates the age-old concepts of communication with the new-age concepts thereby providing a seamless equilibrium of conceptual and practical aspects of the subject. Written in an anecdotal style, the book does not only impart knowledge but also makes for a very interesting read. This approach helps in learning and retaining the concepts |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART 1 Communication: Principles 1. The Challenge of Communication 2. The Process of Communication 3. The Building Blocks of Communication 4. Common Barriers to Communication 5. Listening - The Heart of Communication 6. Cross-Cultural Communication 7. Cross-Gender Communication 8. Assertive Communication 9. Persuasive Communication 10. Strategic Communication PART 2 Communication: Practice 11. Public Speaking 12. Business Presentations 13. Meetings and Group Discussions 14. Telephoning and Teleconferencing 15. Communication by Virtual Teams 16. Business Writing: Core Qualities 17. Letters and Memos 18. Professional Email 19. Analytical Reports 20. Business Proposals 21. Self-Presentation as a Job-seeker 22. The Way of the eWorld |
| 650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Business communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 03/05/2018 | 525.00 | 658.45 M434 B 102695 | 102695 | 03/05/2018 | Books |