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Marketing / (Record no. 36121)

MARC details
000 -LEADER
fixed length control field	00928cam a2200289 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9780198079446
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 C4663 M
Item number	102728
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Paul Baines
245 10 - TITLE STATEMENT
Title	Marketing /
Statement of responsibility, etc.	Paul Baines, Chris Fill, and Kelly Page.Adapted by Piyush K Sinha
250 ## - EDITION STATEMENT
Edition statement	Asian Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication	New Delhi:
Name of publisher	Oxford University Press,
Date of publication	2013
300 ## - PHYSICAL DESCRIPTION
Number of Pages	697
Other physical details	ill. (some col.) ;
Accompanying material	27 cm.
500 ## - GENERAL NOTE
General note	Marketing is an exciting new textbook packed with learning features, combining authority with a lively and engaging writing style and a diverse range of resources, available online. Learn from real-life situations and read about great campaigns from organizations such as Adani Wilmar, Oxfam, Orange and The Leela Palaces. Experience first hand what top marketers actually do and the challenges they face in today's business environment. Discover the latest exciting advances in new technology and the social web and learn how to take advantage of these in a marketing context.<br/><br/>Designed for postgraduate students pursuing courses in business management, this textbook will be equally useful to marketing practitioners, particularly because of the real-life case insights presented by marketing professionals. Recognizing the need to go further than the traditional 4Ps approach, the text reflects on newer perspectives, covering topics such as relational, not-for-profit, digital and post-modern marketing. It provides powerful learning insights into marketing theory and practice, through a series of 'Insight' features: Case Insights, Market Insights and Research Insights.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	<br/><br/>Table of contents<br/><br/>Part 1: Marketing Fundamentals<br/>Chapter 1 Marketing Principles and Society<br/>Chapter 2 The Marketing Environment<br/>Chapter 3 Consumer Buying Behaviour<br/>Chapter 4 Marketing Research<br/><br/>Part 2: Principles of Marketing Management<br/>Chapter 5 Marketing Strategy<br/>Chapter 6 Market Segmentation and Positioning<br/>Chapter 7 International Market Development<br/><br/>Part 3: The Marketing Mix Principle<br/>Chapter 8 Developing Products and Brands<br/>Chapter 9 Price Decisions<br/>Chapter 10 An Introduction to Marketing Communications<br/>Chapter 11 Marketing Communications: Tools and Media<br/>Chapter 12 Managing Marketing Communications: Strategy, Planning, and Implementation<br/>Chapter 13 Channel Management and Retailing<br/><br/>Part 4: Principles of Relational Marketing<br/>Chapter 14 Services Marketing<br/>Chapter 15 Business-to-Business Marketing<br/>Chapter 16 Relationship Marketing<br/>Chapter 17 Not-for-Profit Marketing<br/><br/>Part 5: Contemporary Marketing Practice<br/>Chapter 18 Digital Marketing<br/>Chapter 19 Postmodern Marketing<br/>Chapter 20 Marketing, Sustainability, and Ethics<br/>
650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM
Topical Term	Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Fill, Chris.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Page, Kelly,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type	Total Renewals
				Prajna Pratishthanam Library	Prajna Pratishthanam Library	Management	04/05/2018	925.00	3	658.8 C4663 M 102728	102728	15/12/2018	Books
				Prajna Pratishthanam Library	Prajna Pratishthanam Library	Management	04/05/2018	925.00	1	658.8 C4663 M 102728	102729	23/10/2018	Books	1