Online marketing : (Record no. 36161)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01152cam a22003257a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780199239009 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 R383 O |
| Item number | 102761 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gay, Richard. |
| 245 10 - TITLE STATEMENT | |
| Title | Online marketing : |
| Remainder of title | a customer-led approach / |
| Statement of responsibility, etc. | Richard Gay, Alan Charlesworth, Rita Esen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi : |
| Name of publisher | Oxford University Press, |
| Date of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 538 |
| Other physical details | col. ill. ; |
| Accompanying material | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Suitable for undergraduate and postgraduate marketing and business students undertaking web-related modules, this title offers a user-friendly introduction to internet marketing. The text provides an excellent and stimulating balance between theory and practice and recognises the advantages and drawbacks of doing business online. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Principles and Drivers of the New Marketing Environment<br/>Strategy and Models for the Virtual World<br/>Online Marketing Planning Issues<br/>Online Marketing Research - Principles and Practice<br/>Online Buyer Behaviour<br/>Positioning for Traffic and Profit. Search Engine Optimisation<br/>Permission and Personalisation Online<br/>Website Development - Design and Content<br/>The Online Product<br/>Pricing Issues on the Web<br/>Online Communication Tools<br/>Online Distributuion and Procurement<br/>Online Marketing Legal Issue |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Internet marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Charlesworth, Alan, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Esen, Rita. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 08/05/2018 | 567.00 | 658.872 R383 O 102761 | 102761 | 08/05/2018 | Books |