Effective Business Communications / (Record no. 73960)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01323cam a2200337 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070187757 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 651.7 H44 E |
| Item number | 102796 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Herta A. Murphy |
| 245 10 - TITLE STATEMENT | |
| Title | Effective Business Communications / |
| Statement of responsibility, etc. | Herta A. Murphy, Herbert W. Hildebrandt, Jane P. Thomas. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi : |
| Name of publisher | McGraw-Hill Education |
| Date of publication | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 617 |
| Other physical details | col. ill. ; |
| Accompanying material | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | This text will help develop communication skills needed by those aspiring to become effective communicators as business managers. Students of postgraduate and undergraduate students of business management/administration will find the book most useful. It is based on sound academic principles, real-world examples, and research. Apart from discussing written and oral communication like letters, memos, presentations and reports, the text also highlights the importance of nonverbal communication, message design, and intercultural communication in the global context. The text's modular design offers flexibility, because of which it can be used in business communication courses of various durations. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART I: BACKGROUND FOR EFFECTIVE BUSINESS COMMUNICATION<br/><br/>Chapter 1: Effective Communications in Business Chapter 2: The 7 C's of Effective Communication<br/><br/>PART II: BUSINESS COMMUNICATION IN CONTEXT<br/><br/>Chapter 3: Business Communication and the Global Context Chapter 4: Business Communication and the Ethical Context Chapter 5: Business Communication and the Technology Context<br/><br/>PART III: MESSAGE DESIGN<br/><br/>Chapter 6: The Process of Preparing Effective Business Messages Chapter 7: The Appearance and Design of Business Messages Chapter 8: Good News and Neutral Messages<br/><br/>PART IV: WRITTEN COMMUNICATION, MAJOR PLANS FOR LETTERS & MEMOS<br/><br/>Chapter 9: Bad News Messages Chapter 10: Persuasive Written Messages<br/><br/>PART V: WRITTEN COMMUNICATION, REPORTS<br/><br/>Chapter 11: Short Reports Chapter 12: Long (Formal) Reports Chapter 13: Proposals<br/><br/>PART VI: STRATEGIES FOR ORAL COMMUNICATION<br/><br/>Chapter 14: Strategies for Successful Speaking and Successful Listening Chapter 15: Strategies for Successful Informative and Persuasive Speaking Chapter 16: Strategies for Successful Interpersonal Communication Chapter 17: Strategies for Successful Business and Group Meetings<br/><br/>PART VII: THE JOB APPLICATION PROCESS<br/><br/>Chapter 18: The Job Application Process--The Written Job Presentation Chapter 19: The Job Application Process--Interviews and Follow-up |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Commercial correspondence. |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Business report writing. |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Business communication. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hildebrandt, Herbert William, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thomas, Jane P. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/description/mh022/96049149.html |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/toc/mh022/96049149.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Purchase price | Full call number | Barcode | Date last seen | Koha item type | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 11/05/2018 | 745.00 | 651.7 H44 E 102796 | 102797 | 11/05/2018 | Books | |||||
| Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 06/07/2018 | 745.00 | 651.7 H44 E 102796 | 103730 | 23/04/2025 | Books | 1 |