Marketing Management : (Record no. 74006)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01502cam a2200289 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788132104711 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 P654 M |
| Item number | 102815 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pingali Venugopal |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Management : |
| Remainder of title | a decision-making approach / |
| Statement of responsibility, etc. | Pingali Venugopal. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi, India ; |
| -- | Thousand Oaks, Calif. : |
| Name of publisher | Response Books, |
| Date of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 245 p. : |
| Other physical details | ill. ; |
| Accompanying material | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop appropriate strategies. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the present-day marketing arena.<br/><br/>The author states that the marketing activities should start by converting the technical product to a marketing product by linking to the needs of the target customer. The author also reclassifies the need hierarchy to suit the marketing professionals and introduces the concept of ‘rebel need’. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process. |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 17/05/2018 | 575.00 | 1 | 658.8 P654 M 102815 | 102815 | 29/08/2018 | Books | |||||
| Non-fiction | Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 17/05/2018 | 575.00 | 3 | 658.8 P654 M 102815 | 102816 | 17/10/2023 | Books | |||||
| Non-fiction | Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 17/05/2018 | 575.00 | 2 | 658.8 P654 M 102815 | 102817 | 26/09/2018 | Books | 1 | ||||
| General | Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 15/04/2021 | 575.00 | 658.8 P654 M 102815 | 109067 | 15/04/2021 | Books |