Trade Marks and Brands : (Record no. 74125)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01566cam a22003254a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780521259309 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 346.04/88 L661 T |
| Item number | 102878 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lionel Bently Ed. |
| 245 00 - TITLE STATEMENT | |
| Title | Trade Marks and Brands : |
| Remainder of title | an interdisciplinary critique / |
| Statement of responsibility, etc. | Lionel Bently, Jennifer Davis and Jane C. Ginsburg (eds.) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi : |
| Name of publisher | Cambridge University Press, |
| Date of publication | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 434 |
| Accompanying material | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Developments in trade marks law have called into question a variety of basic features as well as bolder extensions of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history marketing linguistics legal history philosophy sociology and geography. Each chapter pairs lawyers’ and non-lawyers’ perspectives so that each commentator addresses and critiques his or her counterpart’s analysis. The perspectives of non-legal fields are intended to enrich legal academics’ and practitioners’ reflections about trade marks and to expose lawyers judges and policy-makers to ideas concepts and methods that could prove to be of particular importance in the development of positive law. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I. Legal and Economic History: 1. The Making of Modern Trade Mark Law: The Construction of the Legal Concept of Trade Mark (1860–1980) Lionel Bently; 2. The Making of Modern Trade Mark Law: The U.K. 1860–1914. A Business History Perspective David Higgins; Part II. Current Positive Law in the E.U. and the U.S.: 3. Between a Sign and a Brand: Mapping the Boundaries of a Registered Trade Mark in European Union Trade Mark Law Jennifer Davis; 4. “See Me Feel Me Touch Me Hea[r] Me” (and maybe smell and taste me too): I Am a Trademark – A U.S. Perspective Jane C. Ginsburg; Part III. Linguistics: 5. ‘How Can I Tell the Trade Mark on a Piece of Gingerbread from All the Other Marks on It?’ Naming and Meaning in Verbal Trade Mark Signs Alan Durant; 6. What Linguistics Can Do For Trade Mark Law Graeme Dinwoodie; Part IV. Marketing: 7. Brand Culture: Trade Marks Marketing and Consumption Jonathan Schroeder; 8. Images in Brand Culture: Responding Legally to Professor Schroeder’s Paper David Vaver; Part V. Sociology: 9. Trade Mark Style as a Way of Fixing Things Celia Lury; 10. The Irrational Lightness of Trade Marks: a Legal Perspective Catherine Ng; Part VI. Law and Economics: 11. A Law and Economics Perspective on Trade Marks Andrew Griffiths; 12. The Economic Rationale of Trademarks: An Economist’s Critique Jonathan Aldred; Part VII. Philosophy: 13. Trade Marks as Property: A Philosophical Perspective Dominic Scott Alex Oliver and Miguel Ley Pineda; 14. An Alternative Approach to Dilution Protection: A Response to Scott Oliver and Ley Pineda Michel Spence; Part VIII. Anthropology: 15. An Anthropological Approach to Transactions Involving Names and Marks Drawing on Melanesia James Leach; 16. Traversing the Cultures of Trade Mark Sphere: Observations on the Anthropological Approach of James Leach Megan Richardson; Part IX. Geography: 17. Geographical Indications: Not All Champagne and Roses Bronwyn Parry; 18. (Re)Locating Geographical Indications: A Response to Bronwyn Parry Dev Gangjee. |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Trademarks |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Trademarks (International law) |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Intellectual property (International law) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bently, Lionel, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Davis, Jennifer, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ginsburg, Jane C. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0806/2007052481-b.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0806/2007052481-d.html |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0806/2007052481-t.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Ubhayabharati | Ubhayabharati | Management | 30/05/2018 | 346.04/88 L661 T 102878 | 102878 | 30/05/2018 | Books |