Business Research Methods (Record no. 74429)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02225nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259001857 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.0072 D7145 B |
| Item number | 103090 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Donald R Cooper |
| 245 ## - TITLE STATEMENT | |
| Title | Business Research Methods |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | Mc Graw Hill |
| Date of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 950 |
| 500 ## - GENERAL NOTE | |
| General note | The Eleventh Edition of “Business Research Methods” continues to provide themost timely, richest, and most comprehensive coverage of the researchexperience in Business Research Methods. Students and instructors will findthorough coverage of all business research topics – backed by solid theory. Theexpertise and practical experience is evident in the realistic Snapshots, Close-Ups,Pic Profiles, and case studies found throughout the text |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: Introduction to Business Research 1. Research in Business Appendix 1a: How the Research Industry Works 2. Ethics in Business Research 3. Thinking Like a Researcher 4. The Research Process: An Overview 5. Clarifying the Research Question through Secondary Data and Exploration Appendix 5a: Bibliographic Database Searches Appendix 5b: Advanced Searches Part II: The Design of Business Research 6. Research Design: An Overview 7. Qualitative Research 8. Observation Studies 9. Experiments 10. Surveys Appendix 10a: Complex Experimental Designs Appendix 10b: Test Markets Part III: The Sources and Collection of Data 11. Measurement 12. Measurement Scales 13. Questionnaires and Instruments Appendix 13a: Crafting Effective Measurement Questions Appendix 13b: Pretesting Options and Discoveries 14. Sampling Appendix 14a: Determining Sample Size Part IV: Analysis and Presentation of Data 15. Data Preparation and Description Appendix 15a: Describing Data Statistically 16. Exploring, Displaying, and Examining Data 17. Hypothesis Testing 18. Measures of Association 19. Multivariate Analysis: An Overview 20. Presenting Insights and Findings: Written Reports 21. Presenting Insights and Findings: Oral Presentations Appendices: A. Business Research Requests and Proposals (with Sample RFP) B. Focus Group Discussion Guide C. Nonparametric Significance Tests D. Selected Statistical Tables |
| 650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Business research methods |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 14/06/2018 | 795.00 | 6 | 1 | 658.0072 D7145 B 103090 | 103090 | 21/06/2024 | Books |