Marketing Models / (Record no. 74578)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01275cam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120314757 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 G1996 M |
| Item number | 103125 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gary L. Lilien |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Models / |
| Statement of responsibility, etc. | Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | Prentice-Hall, |
| Date of publication | c1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 803 p. : |
| Other physical details | ill. ; |
| Accompanying material | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets. It describes some of the important developments in marketing theory which help analyse marketing issues more effectively. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Theory and Models in Marketing. Consumer Behavior. Organizational Buying Models. Price. Product. Advertising. Promotion. Sales Force. Distribution. New Product Planning. Strategy. Decision Support and Implementation. Appendices. Bibliography. Author Index. Subject Index. |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moorthy, K. Sridhar. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 20/06/2018 | 595.00 | 658.8 G1996 M 103125 | 103125 | 20/06/2018 | Books |