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Managerial Economics (Record no. 74612)

MARC details
000 -LEADER
fixed length control field	03028nam a22001697a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9788120352414
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	338.5024 D3501 M
Item number	103238
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Debabrata Datta
245 ## - TITLE STATEMENT
Title	Managerial Economics
250 ## - EDITION STATEMENT
Edition statement	1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication	New Delhi
Name of publisher	PHI
Date of publication	2017
300 ## - PHYSICAL DESCRIPTION
Number of Pages	581
500 ## - GENERAL NOTE
General note	Managerial Economics, also known as business economics or Applied Microeconomics, helps in dealing with business decisions and management units effectively. This book discusses the theories and applications of Managerial Economics with the help of its various quantitative techniques like operations research, mathematical programming, game theory for strategic decisions, and other computational methods.<br/><br/>Divided into 8 sections and 24 chapters, the book shows how conveniently one can find a solution to the business problems, such as Risk analysis, Production analysis, Pricing, Budgeting, Sales promotion and so on with Managerial Economics tools.<br/><br/>Section I analyses the economic behaviour of the consumers; Section II discusses producers’ behaviour and issues related to the production; Sections III, IV and V talk about markets and firms and their types. The concluding Sections VI, VII and VIII delve on the application part of Economics in human resource management, finance, marketing and strategy. The chapters are well-supported with the cases, figures and important facts.<br/><br/>The book is equipped with pedagogical aids in the form of Summary, Glossary, Important Terms, Numerical Problems and Multiple Choice Questions.<br/><br/>Intended for the postgraduate students of Management, the book will be equally beneficial for the practising Managers.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Chapter 1 Introduction to Managerial Economics<br/>Section I Analysis of Human Behaviour as a Consumer<br/>Chapter 2 Consumer Behaviour<br/>Chapter 3 Demand<br/>Chapter 4 Choice Under Risk and Uncertainty<br/>Section II Producer’s Behaviour<br/>Chapter 5 Theory of the Firm<br/>Chapter 6 Economics of Production<br/>Chapter 7 Cost of Production<br/>Section III Market 1<br/>Chapter 8 Market Morphology<br/>Chapter 9 Different Forms of Market—Perfect Competition<br/>Chapter 10 Monopoly<br/>Chapter 11 Monopolistic Competition<br/>Section IV Market 2<br/>Chapter 12 Game Theory<br/>Chapter 13 Oligopoly<br/>Chapter 14 New Market Institutions<br/>Chapter 15 Economics of Information<br/>Section V Application of Economics in Human Resource Management<br/>Chapter 16 Application of Economics in Human Resource Management<br/>Chapter 17 Principal–Agent Problem and Economic Incentive<br/>Section VI Application of Economics in Marketing Management<br/>Chapter 18 Behavioural Theory of Consumer Behaviour<br/>Chapter 19 Forecasting Outline<br/>Chapter 20 Pricing and Advertising Strategies<br/>Section VII Application of Economics in Financial Management<br/>Chapter 21 Financial Economics of Consumption and Investment<br/>Section VIII Application of Economics in Strategy<br/>Chapter 22 Business Firm Strategy<br/>Chapter 23 Boundaries of Firm<br/>Chapter 24 Economic Regulation of Business
650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM
Topical Term	Managerial economics
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type
				Non-fiction	Prajna Pratishthanam Library	Prajna Pratishthanam Library	Management	21/06/2018	695.00	3	338.5024 D3501 M 103238	103238	27/02/2023	Books