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Consumer Behaviour: (Record no. 74850)

MARC details
000 -LEADER
fixed length control field	02876nam a22001937a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9788120339637
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83420954 R1416 C
Item number	103526
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Ramanuj Majumdar
245 ## - TITLE STATEMENT
Title	Consumer Behaviour:
Remainder of title	Insights from Indian Market
250 ## - EDITION STATEMENT
Edition statement	1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication	New Delhi
Name of publisher	PHI
Date of publication	2015
300 ## - PHYSICAL DESCRIPTION
Number of Pages	350
500 ## - GENERAL NOTE
General note	Consumer Behaviour has always fascinated marketers all over the world. Rightly so, because it offers interesting insights into the working of the human mind in making purchasing decisions. For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it.<br/><br/>Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Part I: CONSUMER BEHAVIOUR: AN OVERVIEW—1. Understanding Consumer Behaviour: An Overview. Part II: THE CONSUMER AS AN INDIVIDUAL—2. Consumer Motivation. 3. Consumer Perception. 4. Consumer Beliefs and Attitudes. 5. Consumer Learning and Experience. 6. Consumer Personality and Self-image. Part III: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS—7. Effect of Personal Factors. 8. Influence of Reference Groups. 9. Culture and Western Influence on Consumer Behaviour—Part IV: THE CONSUMER DECISION-MAKING PROCESS—10. Consumer’s Decision Making.<br/>11. Comprehensive Models of Consumer Decision’s Making. Part V: UNDERSTANDING INDIAN MARKET DIVERSITY AND EVOLVING CONSUMER BEHAVIOUR—12. Diversity of Indian Market. 13. Changing Indian Consumer Behaviour. Part VI: CASE STUDIES—1. Cadbury Dairy Milk Chocolates. 2. Lux—The Beauty Soap. 3. Titan Watches. 4. Sprite—Soft Drink. 5. Nescafe Instant Coffee. 6. Maruti 800 Passenger Car. 7. Dove Hair Care.
650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM
Topical Term	Consumer behavior
650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM
Topical Term	Marketing
650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM
Topical Term	India
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type
				Non-fiction	Prajna Pratishthanam Library	Prajna Pratishthanam Library	Management	27/06/2018	475.00	1	658.83420954 R1416 C 103526	103526	06/07/2019	Books