Managerial Economics (Record no. 74854)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02248nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120346161 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.5024 N1648 M |
| Item number | 103530 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Narayanan Nadar E |
| 245 ## - TITLE STATEMENT | |
| Title | Managerial Economics |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | PHI |
| Date of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 310 |
| 500 ## - GENERAL NOTE | |
| General note | Managerial Economics has assumed a predominant role in today’s globalized and liberalized economy because of the financial implications of many decisions that a manager has to take in his day-to-day professional life. This comprehensive and student-friendly book, now in its second edition, strives to equip the young, practising and budding managers to find solutions to the real-world problems through the efficient and effective use of economic tools and techniques. The authors who admirably combine academic and professional experience give a clear and straightforward analysis of the various topics in managerial economics.<br/><br/>The text begins with an overview of managerial economics and describes the modern business firm and its objectives along with the concepts of market mechanism, demand theory and production analysis. The text then moves further to explain managerial techniques, macroeconomic theory and international trade and finance along with the risks and uncertainties involved in business. Besides, it also explains the cost and revenue, supply, pricing, profit and investment analyses. Finally, this book discusses some important Case Studies to reinforce the concepts presented in the text. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction to Managerial Economics<br/>2. Fundamental Concepts and Models of Managerial Economics<br/>3. Modern Business Firm<br/>4. Market Mechanism and Circular Flow of Economic Activity<br/>5. Demand Analysis—Part 1 (Theory of Demand)<br/>6. Demand Analysis—Part 2 (Elasticity of Demand)<br/>7. Demand Analysis—Part 3 (Demand Forecasting)<br/>8. Production Analysis<br/>9. Cost and Revenue Analysis<br/>10. Supply Analysis<br/>11. Pricing Analysis<br/>12. Profit Analysis<br/>13. Investment Analysis<br/>14. Managerial Techniques<br/>15. Macroeconomic Analysis<br/>16. International Economics and Finance<br/>17. Analysis of Risk and Uncertainty<br/>18. Cases for Discussion |
| 650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Managerial economics |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vijayan S |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 27/06/2018 | 295.00 | 2 | 1 | 338.5024 N1648 M 103530 | 103530 | 28/02/2024 | Books |