Customer Relationship Management Essentials (Record no. 74895)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01356nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120318090 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 J6131 C |
| Item number | 103625 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | John W Gosney |
| 245 ## - TITLE STATEMENT | |
| Title | Customer Relationship Management Essentials |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | PHI Learning Private Ltd |
| Date of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 234 |
| 500 ## - GENERAL NOTE | |
| General note | The book addresses each of the primary components of a successful CRM strategy-pre-order, point-of-order and post-order customer-support issues-and relates them to analysis of successful case studies of some CRM-enabled e-commerce sites, to explain how to ensure a smooth customer transition from one step to the next. Table of Contents Introduction. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Includes five new chapters, namely Research Techniques and Methods in Customer Relationship Management; Customer Satisfaction; Customer Loyalty; Service Quality; and Service Recovery Management, along with several additions of new text and revisions of the existing text.<br/>• Provides latest advancements in CRM to keep the students abreast of these developments.<br/> Gives as many as 16 Case Studies with critical analysis of different industries to help the readers understand the subject.<br/>Covers a number of illustrations to elucidate the concepts discussed.<br/> Gives Project Assignment in each chapter. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thomas P Boehm |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 28/06/2018 | 250.00 | 1 | 658.812 J6131 C 103625 | 103625 | 06/03/2024 | Books |