Business Research Methodology (Record no. 74985)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01733nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789351340089 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 650.0721 Sr38 B |
| Item number | 103709 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Srivastava T N |
| 245 ## - TITLE STATEMENT | |
| Title | Business Research Methodology |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | Mc Graw Hill |
| Date of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vp |
| 500 ## - GENERAL NOTE | |
| General note | The book is designed to contain a judicious blend of the theory and practice of business research and understanding and applications of statistical methodology. It is written in simple language with lucid presentations and reader-friendly illustrations especially in use of statistical packages for statistical analysis. The book should be self-sufficient for MBA students to understand and apply the research methods for carrying out complete research projects from concepts to conclusions and finally report witting. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction—Scope and Applications of Research (Research is Not an Option—It is Essential for Survival and Growth) 2. Concepts and Tools for Business Research 3. Research Process 4. Research Design 5. Measurement Scales 6. Primary and Secondary Data and Their Sources 7. Collection and Preparation of Data 8. Presentation of Data. 10. Simple Correlation and Regression 11. Statistical Inference 12. Analysis of Variance 13. Non-Parametric Tests 14. Multivariate Statistical Techniques 15. Report Writing 16. Ethics in Business Research Appendix I Indicative Topics for Business Research Appendix II Excel—A Tool for Statistical Analysis Appendix III Introduction to IBM SPSS Statistics Glossary Some Other Useful Books on Business Research Methodology Statistical Tables Answers Index |
| 650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Business--Research--Methodology |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shailaja Rego |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Prajna Pratishthanam Library | Prajna Pratishthanam Library | General Stacks | 05/07/2018 | 745.00 | 2 | 650.0721 Sr38 B 103709 | 103709 | 27/12/2023 | Books |