401 Killer Marketing Tactics: (Record no. 74998)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00623nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070636699 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 T59 K |
| Item number | 103722 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tom Feltenstein |
| 245 ## - TITLE STATEMENT | |
| Title | 401 Killer Marketing Tactics: |
| Remainder of title | To increase sales, maximise profits. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | Tata McGraw Hill |
| Date of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 355 |
| 500 ## - GENERAL NOTE | |
| General note | No matter how small your budget or cutthroat your competition, you can wage sophisticated marketing and promotional campaigns. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Planning the battle, How to choose the right tacties, Ten steps before launcheing, etc. |
| 650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 05/07/2018 | 697.00 | 658.8 T59 K 103722 | 103722 | 05/07/2018 | Books |