Marketing Research (Record no. 75148)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01704nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789351197751 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 Sa82 M |
| Item number | 103902 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sathyapriya P |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | Biztantra |
| Date of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 242 |
| 500 ## - GENERAL NOTE | |
| General note | The book starts with an introduction about marketing research and the process involved in performing research. It is followed by a discussion on research design and sampling design with the data collection methods and techniques. The data collection is guided with formulation of questionnaire and development of scales. Process of coding and tabulating of the data with testing the reliability and validity of the scales is elaborated in Chapter 7. Once data is ready for analysis, SPSS (Statistical Package for Social Sciences) is introduced for quantitative analysis. Second part of the book from chapters 7 through 11 brings out the application of SPSS for simple statistical methods. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: Marketing Research,<br/><br/>Chapter 2: Marketing Research Process,<br/><br/>Chapter 3: Research Design,<br/><br/>Chapter 4: Sampling Design,<br/><br/>Chapter 5: Data Collection Methods,<br/><br/>Chapter 6: Measurement Scaling,<br/><br/>Chapter 7: Field Work and Data Preparation,<br/><br/>Chapter 8: Introduction to SPSS,<br/><br/>Chapter 9: Basic Data Analysis, Basic Data Analysis,<br/><br/>Chapter 10: Establishing Hypothesis and Testing,<br/><br/>Chapter 11: Determining Association among Variables,<br/><br/>Chapter 12: Determining Dependent Independent Relationship,<br/><br/>Chapter 13: Decision Making Models,<br/><br/>Chapter 14: Data Reduction Techniques,<br/><br/>Chapter 15: Brand Positioning Methods<br/><br/>Index<br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 16/07/2018 | 349.00 | 658.83 Sa82 M 103902 | 103902 | 16/07/2018 | Books |