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Strategic Market Management / (Record no. 75157)

MARC details
000 -LEADER
fixed length control field	05637cam a2200193 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9788126548927
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 D2801 S
Item number	103953
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	David A. Aaker.
245 10 - TITLE STATEMENT
Title	Strategic Market Management /
250 ## - EDITION STATEMENT
Edition statement	1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication	New Delhi :
Name of publisher	Wiley,
Date of publication	2010
300 ## - PHYSICAL DESCRIPTION
Number of Pages	354
Other physical details	ill. ;
Accompanying material	23 cm.
500 ## - GENERAL NOTE
General note	The new edition text is a mainstream text suitable for all business students studying strategy and marketing courses. A global perspective is an essential aspect of the new edition. This reflects the lived experience of the student reader but also their likely professional challenges. This is achieved by the use of examples and vignettes. For the new edition, new examples have been employed to drive the global ambition.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Chapter 1 Strategic Market Management: An Introduction and Overview<br/><br/>· What Is a Business Strategy?<br/><br/>· Strategic Market Management<br/><br/>· Marketing and its Role in Strategy<br/><br/> <br/><br/>Part I Strategic Analysis<br/><br/>Chapter 2 External and Customer Analysis<br/><br/>· External Analysis<br/><br/>· The Scope of Customer Analysis<br/><br/>· Segmentation<br/><br/>· Customer Motivations<br/><br/>· Unmet Needs<br/><br/> <br/><br/>Chapter 3 Competitor Analysis<br/><br/>· Identifying Competitors -- Customer-Based Approaches<br/><br/>· Identifying Competitors -- Strategic Groups<br/><br/>· Potential Competitors<br/><br/>· Competitor Analysis -- Understanding Competitors<br/><br/>· Competitor Strengths and Weaknesses<br/><br/>· Obtaining Information on Competitors<br/><br/> <br/><br/>Chapter 4 Market / Submarket Analysis<br/><br/>· Dimensions of a Market / Submarket Analysis<br/><br/>· Emerging Submarkets<br/><br/>· Actual and Potential Market or Submarket Size<br/><br/>· Market and Submarket Growth<br/><br/>· Market and Submarket Profitability Analysis<br/><br/>· Cost Structure<br/><br/>· Distribution Systems<br/><br/>· Market Trends<br/><br/>· Key Success Factors<br/><br/>· Risks in High-Growth Markets<br/><br/> <br/><br/>Chapter 5 Environmental Analysis and Strategic Uncertainty<br/><br/>· Technology Trends<br/><br/>· Consumer Trends<br/><br/>· Government/Economic Trends<br/><br/>· Dealing with Strategic Uncertainty<br/><br/>· Impact Analysis -- Assessing the Impact of Strategic Uncertainties<br/><br/>· Scenario Analysis<br/><br/> <br/><br/>Chapter 6 Internal Analysis<br/><br/>· Financial Analysis -- Sales and Profitability<br/><br/>· Performance Measurement -- Beyond Profitability<br/><br/>· Strengths and Weaknesses<br/><br/>· Threats and Opportunities<br/><br/>· From Analysis to Strategy<br/><br/> <br/><br/>Cases for the End of Part I<br/><br/>Case 1 -- Understanding and Working with Industry Trends<br/><br/>The Future of Newspapers<br/><br/>Case 2 -- Evaluating and Assessing the Implications of a New Business Model<br/><br/>Spotify -- Identifying a New Value Proposition<br/><br/>Case 3 -- Competing Against Industry Giants<br/><br/>Competing Against Tesco<br/><br/> <br/><br/>Part II Creating, Adapting and Implementing Strategy<br/><br/>Chapter 7 Creating Advantage, Synergy and Commitment versus Opportunism versus Adaptability<br/><br/>· The Sustainable Competitive Advantage<br/><br/>· The Role of Synergy<br/><br/>· Strategic Commitment, Opportunism and Adaptability<br/><br/> <br/><br/>Chapter 8 Alternative Value Propositions<br/><br/>· Business Strategy Challenges<br/><br/>· Alternative Value Propositions<br/><br/>· Superior Quality<br/><br/>· Value<br/><br/> <br/><br/>Chapter 9 Building and Managing Brand Equity<br/><br/>· Brand Awareness<br/><br/>· Brand Loyalty<br/><br/>· Brand Associations<br/><br/>· Brand Identity<br/><br/> <br/><br/>Chapter 10 Energizing the Business<br/><br/>· Innovating the Offering<br/><br/>· Energize the Brand and Marketing<br/><br/>· Increasing the Usage of Existing Customers<br/><br/> <br/><br/>Chapter 11 Leveraging the Business<br/><br/>· Which Assets and Competences Can Be Leveraged?<br/><br/>· Brand Extensions<br/><br/>· Expanding the Scope of the Offering<br/><br/>· New Markets<br/><br/>· Evaluating Business Leverage Options<br/><br/>· The Mirage of Synergy<br/><br/> <br/><br/>Chapter 12 Creating New Businesses<br/><br/>· The New Business<br/><br/>· The Innovator's Advantage<br/><br/>· Managing Category Perceptions<br/><br/>· Creating New Business Arenas<br/><br/>· From Ideas to Market<br/><br/>Chapter 13 Global Strategies<br/><br/>· Motivations Underlying Global Strategies<br/><br/>· Standardization Versus Customization<br/><br/>· Expanding the Global Footprint<br/><br/>· Strategic Alliances<br/><br/>· Global Marketing Management<br/><br/> <br/><br/>Chapter 14 Setting Priorities for Businesses and Brands -- the Exit, Milk and Consolidate Options<br/><br/>· The Business Portfolio<br/><br/>· Divestment or Liquidation<br/><br/>· The Milk Strategy<br/><br/>· Prioritizing and Trimming the Brand Portfolio<br/><br/> <br/><br/>Chapter 15 From Silos to Synergy -- Harnessing the Organization<br/><br/>· Silo-Driven Problems -- The Case of Marketing<br/><br/>· Addressing the Silo Marketing Issues -- Challenges and Solutions<br/><br/>· Organizational Levers and Their Link to Strategy<br/><br/>· Structure<br/><br/>· Systems<br/><br/>· People<br/><br/>· Culture<br/><br/> <br/><br/>A Recap of Strategic Marketing Management<br/><br/>Cases for the End of Part II<br/><br/>Case 1 -- Strategic Positioning<br/><br/>Alltech FEI World Equestrian Games 2010<br/><br/>Case 2 -- Leveraging a Brand Asset<br/><br/>Innocent Drinks<br/><br/>Case 3 -- Competing Against the Industry Giant<br/><br/>HTC -- Something Beautiful Is Coming<br/><br/>Case 4 -- Creating a New Brand for a New Market<br/><br/>Tata Nano -- Estimating the True Cost of the Cheapest Car in the World<br/><br/>Case 5 -- Transformative Innovation in the Developing World<br/><br/>Vodaphone M-PESA -- Mobile Banking in Kenya<br/><br/>Learning Learning -- One Laptop per Child Initiative<br/><br/>Merck -- Making Life-Saving Drugs Accessible and Affordable<br/><br/>Nestlé -- Creating Shared Value through Business<br/><br/>Selco -- Solar-Powered LEDs Paid for Using Microfinancing<br/><br/>Appendix Planning Forms
650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM
Topical Term	Marketing
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	http://www.loc.gov/catdir/description/wiley031/98016155.html
856 4# - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	http://www.loc.gov/catdir/toc/onix02/98016155.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Purchase price	Full call number	Barcode	Date last seen	Koha item type
				Non-fiction	Prajna Pratishthanam Library	Prajna Pratishthanam Library	Management	19/07/2018	619.00	658.8 D2801 S 103953	103953	19/07/2018	Books