Marketing Management (Record no. 75163)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01260nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788177228427 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 C4559 M |
| Item number | 103959 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chopra P K |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | Dreamtech |
| Date of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 236 |
| 500 ## - GENERAL NOTE | |
| General note | The book entitled Marketing Management is authored to cater a wide range of readers, from students and marketing managers to the business researchers, keeping in mind their specific needs and wants. The book offers a comprehensive coverage of core marketing concepts and their dynamics and strategies. Its contemporary, integrated presentation and strategy-based approach extensively cover critical and fundamental topics required to succeed in the professional arena. The summary and endofchapter exercises provided in the book facilitate the recapitulation of the essential terms and concepts to enhance the in-depth knowledge and learning experience of the readers. The book also contains concise, lucid, and engaging information supplemented with reallife examples. In addition, it comprises authentic marketing case studies from top MNCs to demarcate its presence among other books |
| 650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Marketing--Management |
| 650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 17/07/2018 | 379.00 | 4 | 1 | 658.8 C4559 M 103959 | 103959 | 13/12/2018 | Books |