Service management and marketing (Record no. 76724)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00535nam a22001457a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 C4625 S |
| Item number | 105570 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Christian gronroos |
| 245 ## - TITLE STATEMENT | |
| Title | Service management and marketing |
| Medium | English |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New delhi |
| Name of publisher | John willey & sons ltd. |
| Date of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 483 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The service and relationship imperative-managing in service competition<br/>Managing customer relationships-an alternative paradigm in management and marketing |
| 650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Service industries--Marketing |
| 650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Customer services |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 01/10/2018 | 658.8 C4625 S 105570 | 105570 | 01/10/2018 | Books |