Marketing research: (Record no. 76828)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01064nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788126563531 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 D2801 M |
| Item number | 105720 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | David A Aaker |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research: |
| Remainder of title | International student version |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | Wiley |
| Date of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 647 |
| 500 ## - GENERAL NOTE | |
| General note | Marketers now have the opportunity to invest in more data research and take advantage of social networking. The new eleventh edition shows them how to utilize these techniques to compliment traditional methods. The book focuses on international market research and incorporates new case studies to present the latest information in the field. Marketers will also be able to access the book's Web site for a list of readings, links to other key sites, sample data sets for analysis and practice questions after each chapter. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The nature and scope of Marketing Research, Data Collection, Data Analysis, Special topics in data analysis, Application of marketing Intelligence. |
| 650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 26/10/2018 | 825.00 | 658.83 D2801 M 105720 | 105720 | 26/10/2018 | Books |