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Managing marketing a concise approach (Record no. 76949)

MARC details
000 -LEADER
fixed length control field 00665nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788126548521
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 N 6822 M
Item number 105821
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Noel capon
245 ## - TITLE STATEMENT
Title Managing marketing a concise approach
Medium English
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication New delhi
Name of publisher Wiley India pvt ltd
Date of publication 2015
300 ## - PHYSICAL DESCRIPTION
Number of Pages G30
500 ## - GENERAL NOTE
General note Having together active in business education for more than a half century. Managing marketing- a concise approach is our attempt to bring world class value to both marketing instructors and their students.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Marketing and the firm<br/>What does marketing mean today?<br/>Marketing as a philosophy
650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM
Topical Term Marketing--Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Full call number Barcode Date last seen Koha item type
        Prajna Pratishthanam Library Prajna Pratishthanam Library 18/11/2018 658.8 N 6822 M 105821 105821 18/11/2018 Books
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