Managing marketing a concise approach (Record no. 76949)
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000 -LEADER | |
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fixed length control field | 00665nam a22001577a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9788126548521 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 N 6822 M |
Item number | 105821 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Noel capon |
245 ## - TITLE STATEMENT | |
Title | Managing marketing a concise approach |
Medium | English |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication | New delhi |
Name of publisher | Wiley India pvt ltd |
Date of publication | 2015 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | G30 |
500 ## - GENERAL NOTE | |
General note | Having together active in business education for more than a half century. Managing marketing- a concise approach is our attempt to bring world class value to both marketing instructors and their students. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Marketing and the firm<br/>What does marketing mean today?<br/>Marketing as a philosophy |
650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
Topical Term | Marketing--Management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type |
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Prajna Pratishthanam Library | Prajna Pratishthanam Library | 18/11/2018 | 658.8 N 6822 M 105821 | 105821 | 18/11/2018 | Books |