Managing marketing a concise approach (Record no. 76949)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00665nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788126548521 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 N 6822 M |
| Item number | 105821 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Noel capon |
| 245 ## - TITLE STATEMENT | |
| Title | Managing marketing a concise approach |
| Medium | English |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New delhi |
| Name of publisher | Wiley India pvt ltd |
| Date of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | G30 |
| 500 ## - GENERAL NOTE | |
| General note | Having together active in business education for more than a half century. Managing marketing- a concise approach is our attempt to bring world class value to both marketing instructors and their students. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing and the firm<br/>What does marketing mean today?<br/>Marketing as a philosophy |
| 650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Marketing--Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Prajna Pratishthanam Library | Prajna Pratishthanam Library | 18/11/2018 | 658.8 N 6822 M 105821 | 105821 | 18/11/2018 | Books |