The branded mind : (Record no. 77289)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00731nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749461256 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 Er 46 E |
| Item number | 106256 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Erik du plessis |
| 245 ## - TITLE STATEMENT | |
| Title | The branded mind : |
| Remainder of title | What neuroscience really tells us about the puzzle of the brain and the brand |
| Medium | English |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Britan |
| Date of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 251 |
| 500 ## - GENERAL NOTE | |
| General note | Brain science has undergone a revolution. It has made the front page of time magazine, and it is regularly reported in the popular newspapers that brain scientists have proved something or other. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | This book is about the consumer's brain<br/>The new paradigm<br/>The brain the coming together of disciplines |
| 650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Marketing--Psychological aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Prajna Pratishthanam Library | Prajna Pratishthanam Library | 10/01/2019 | 3 | 658.8342 Er 46 E 106256 | 106256 | 04/05/2023 | Books |