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The fortune at the bottom of the pyramid (Record no. 77311)

MARC details
000 -LEADER
fixed length control field 00595nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 981452256696
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 339.46091724 C 106 T
Item number 106298
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name C.K.Prahalad
245 ## - TITLE STATEMENT
Title The fortune at the bottom of the pyramid
Medium English
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Chennai
Name of publisher Dorling kindersley pvt ltd
Date of publication 2018
300 ## - PHYSICAL DESCRIPTION
Number of Pages 360
500 ## - GENERAL NOTE
General note Five years is not a long time to evaluate the diffusion of an idea, much less its impact on the ground.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note The market at the bottom of the pyramid<br/>Products and services for the BOP<br/>BOP a global opportunity
650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM
Topical Term Developing countries
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Full call number Barcode Date last seen Koha item type Total Checkouts Total Renewals
        Prajna Pratishthanam Library Prajna Pratishthanam Library 12/01/2019 339.46091724 C 106 T 106298 106298 12/01/2019 Books    
        Prajna Pratishthanam Library Prajna Pratishthanam Library 12/01/2019 339.46091724 C 106 T 106298 106299 16/10/2019 Books 1 1
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